Next-Generation Asset Management

For Startup Founders in the post-AI world.

We create financial products that give technology founders faster liquidity, downside protection, and institutional-grade wealth creation — years before a traditional exit.

Musings from the Rising Tide team

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Founders built the modern economy.
Their financial tools haven't noticed.

Technology founders have created more wealth in the last thirty years than any force in economic history. And yet the financial products available to them were designed for failure — not success.

What Founders Have Built
$15T+
Combined market cap of Apple, Google, Amazon, Meta & Microsoft — every one of them a startup founded with an idea and very little else
26×
Growth in global private market AUM since the 1990s — from $500B to $13T — driven almost entirely by startup formation
87%
Of US companies with $100M+ revenue that stay private — founders building for the long term, not racing to IPO
1,200+
Unicorns created globally since 2010. Near-zero existed before 2000.
What Founders Get In Return
13.5 yrs
Average wait from founding to exit — during which your equity is essentially untouchable and unspendable
30–50%
Haircut taken on any secondary sale — before the tax bill arrives on top
$0
Borrowing power your startup shares give you — most banks won't lend against private equity at any price
~60%
Of startups that fail — leaving founders with nothing after years of below-market salary and maximum personal risk

Isn't it time we built financial products for founders that assume they will succeed — not fail?

The most valuable thing we can do for the future of humanity is make it financially viable for more people to try to change the world.

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.
George Bernard Shaw

The world's hardest problems need more founders working on them.

Every major leap forward in food security, clean energy, climate science, manufacturing efficiency, and medicine has started with a founder willing to bet everything on an idea. The companies attacking the world's most important problems — sustainable protein, grid-scale storage, carbon capture, AI-accelerated drug discovery — are almost universally startups. Not government programs. Not corporate R&D. Founders.

And yet the financial reality of becoming a founder is designed to deter exactly the people we need most. The expected value of founding a startup is financially negative: below-market salary for years, a greater-than-60% chance of total loss, and no access to your equity for over a decade even if it works. The rational decision — for someone talented enough to build world-changing things — is to take a safer path. Most of them do.

We built Rising Tide to change that calculus. Not to make founding risk-free — it shouldn't be — but to make the downside survivable, the timeline to liquidity shorter, and the wealth creation real before you've already won. If we can shift the financial math even modestly — less catastrophic downside, real liquidity years before a traditional exit, access to wealth-creation tools that don't require a nine-figure outcome to unlock — we believe significantly more people will make the leap.

And if significantly more talented people make that leap? More startups working on food security. More companies attacking climate. More founders pushing on energy, manufacturing, medicine. That's not just a financial return on our products — that's why we built this firm.

More Founders → Better World
The most powerful lever we have for solving the world's hardest problems isn't policy or capital — it's more people willing to start companies. We exist to make that choice financially viable for more of them.
Change the Calculus
Reduce catastrophic downside. Accelerate the path to liquidity. Give founders access to wealth-creation tools years before an exit. Shift those three numbers and the founding decision changes for thousands of people who would otherwise choose safety.
Aligned Incentives
We succeed only when our founders succeed. Every product we build is structured so our economics are tied to founder outcomes — not to management fees, deployment pressure, or a VC's incentive to push for moonshots regardless of the human cost.
Built for Builders
Our products are structurally complex so you don't have to be. The outcome is always simple: your downside is protected from day one, you can access liquidity when you need it, and your wealth grows alongside the company you're building.

Our GoalBy making the calculus of becoming a founder an order of magnitude better, we'll help the world get an order of magnitude more startup founders.

Seven Products.
One mission.

Each product is designed to directly tackle the challenges of becoming a founder by Accelerating your Time To Liquidity, Decreasing your Downside Risk, and Increasing your Upside Potential.

01 Protect Founder Downside & Accelerate Liquidity
Product 01
Exceptional Founder Liquidity Fund (EFLF)
Liquidity and Downside Protection without compromise

Starting a company means locking up your wealth for a decade or more while taking on immense risk of failure. The EFLF gives exceptional founders a way to access meaningful liquidity from their private company holdings — without losing control, or triggering a taxable event. Perhaps more importantly, it also brings unparalleled downside protection - even in the event your startup fails, your EFLF holdings still retain value.

Think of it as solving the founder's two core financial dilemmas: 1. you've created enormous value on paper, but you can't pay your mortgage with a cap table; while 2. If your company fails you are left with nothing. We've built a structure that solves both of these problems: early liquidity availability coupled with downside protection.

Technology Founders Early Employees Private Stockholders
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Product 02
Exceptional Founder Downside Protection Fund (EFDPF)
A floor under the startup gamble. For the first time.

Building a company is the most asymmetric bet most people will ever make — roughly six-in-ten chance of nothing. The EFDPF changes the terms of that bet. Pledge up to 10% of your founder stock to Rising Tide today, and if your company fails within ten years, we pay you back 100% of the pledged value in cash. Your voting rights are returned via proxy — you stay fully in control.

The mathematical exchange is simple: you give up a fixed fraction of your upside on every successful exit, and in return you eliminate the catastrophic zero outcome from your distribution entirely.

Seed Founders Series A–C Accredited Investors
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Product 03
Exceptional Company Liquidity Fund (ECLF)
Diversify concentration. Reduce variance. Unlock liquidity.

By Series C, your shares may be worth eight figures on paper — but concentrated late-stage stock is a binary bet. One bad down-round can wipe out years of value under layers of liquidation preference.

The ECLF lets exceptional Series C+ founders, executives, and early employees diversify a slice of that position into a pool of 50–75 elite US private companies. At this stage, the math doesn't raise your expected return — it dramatically reduces your chance of losing, converting a concentrated binary risk into a reliable, predictable outcome.

Late-Stage Founders Executives Early Employees
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02 Increase Founder Upside
Product 04
The Founder's Follow-On Fund (FFOF)
Founders backing founders.

A closed-end fund that invests follow-on capital into the most promising companies already in the Rising Tide ecosystem — the same startups behind the EFLF and ECLF pools. Every LP is a startup founder. The investment committee is composed entirely of successful founders. The companies receive capital from a source they already trust, with LPs who can add genuine operational value rather than just a check.

For the founders in the fund, it unlocks access to venture-grade returns that would ordinarily require a nine-figure exit to reach. And the entry barrier is lower than it sounds: founders can roll their existing EFLF or ECLF positions directly into their FFOF LP stake — converting paper ownership in the pool into a stake in a fund built for top tier wealth-creation returns.

Technology Founders Rising Tide Portfolio Companies
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Product 05
The Uncorrelated Returns Liquidity Fund (URLF)
Uncorrelated returns from a new asset class

Market-making — the business of providing liquidity by quoting both sides of a trade and earning the spread — is one of the most consistently profitable businesses ever built. Jane Street, Citadel Securities, and Virtu have generated over $35 billion in annual net trading revenue doing it in public markets.

The Rising Tide Liquidity Fund does it in a place they can't: the gap between public and private market pricing. A closed-end fund for accredited investors offering returns uncorrelated with both public equity and private equity performance, The Liquidity Fund brings the predictable returns of market-making but with exposure to volatility across markets that was previously never possible.

Accredited Investors Institutional Allocators Family Offices
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04 Platform
Product 07
The Skunk Works
Where the next ground-breaking financial products are born
Finance Entrepreneurs Quant Researchers Fund Founders

The hardest part of building a new financial product isn't having the idea — it's having the infrastructure, regulatory expertise, distribution relationships, and capital access to actually launch it.

The Skunk Works is our internal startup studio and platform for financial product entrepreneurs. If you have a genuinely novel idea for a post-AI financial product and the expertise to build it, we provide the ecosystem — compliance, capital, technology, and market access — to make it real.

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Decades inside the room.
Now opening the door.

Rising Tide was founded by a team with multi-decade backgrounds across both the public and private markets — collectively having managed multiple billions of dollars across market cycles, asset classes, and geographies.

We've worked inside the institutions that set the rules of modern finance. We understand why those rules exist — and exactly where they break down in the world that's coming.

That combination of deep institutional knowledge and a willingness to build outside its constraints is what makes the products we build possible. Others aren't building these products because the existing financial industry profits from founders staying locked up, illiquid, and exposed to catastrophic risk. We built this firm to be the financial partner that startup founders have never had.

Citigroup The Boring Company Neuralink Carbon Chain Fifth Wall Battery Ventures

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